Marketing
Reach the right buyers, globally.
(YEAR)
Performance Marketing, Strategy & Launch
(TIMELINE)
2 Months
(SERVICES)
Reaching the right buyers at the right moment is one of the biggest challenges in off-plan real estate. Traditional media spend is often broad and inefficient, with limited feedback loops. Developers needed a smarter, data-led way to drive interest — not just impressions. The challenge was to build campaigns that adapt in real time, track performance accurately, and convert attention into qualified leads.
Propular’s performance marketing system combines creative content, audience data, and live analytics into one connected engine. We design every campaign around measurable actions — from dynamic ads to retargeting and automated lead scoring. This allows developers to see exactly what’s working, refine messaging instantly, and allocate budgets with precision. Each launch becomes a learning loop, with insight feeding directly back into creative and sales strategy.
Our campaigns have delivered 3× more bookings, doubled session time, and achieved performance scores above 90 across key metrics. Developers using Propular’s marketing system have seen consistent lead quality improvements and reduced acquisition costs, turning every campaign into a predictable sales accelerator.
3x
More bookings
92+
Performance score
2x
Longer session
“
“Developers don’t need more noise.They need clarity. Propular is built to simplify the launch process.”
Dale Owen
CEO of Propular
